All work

EnhanceMD Platform Refresh

Platform overhaul for a GLP-1 telehealth provider — design system, analytics, SEO.

Year

2024

Role

Frontend engineer

Client

EnhanceMD

Links

Stack

Next.jsDesign systemsPostHogSEO

GLP-1

telehealth platform

Design system

component library

PostHog

funnel analytics

SEO

organic growth

A ground-up refresh of a GLP-1 therapy platform: streamlined patient journeys, a reusable component system and proper analytics instrumentation.

The problem

The existing platform made patients work too hard: inconsistent UI, meandering signup flows and no visibility into where users dropped off.

The approach

  • Streamlined patient journeys — rebuilt the core flows around the shortest path from landing to treatment.
  • Component design system — a consistent, reusable UI kit that sped up every subsequent feature.
  • Analytics instrumentation — PostHog events across the funnel made drop-off measurable for the first time.
  • SEO optimisation — structured metadata and performance work to grow organic acquisition.

The outcome

A faster, more coherent product with a measurable funnel — and a component system the team could keep building on.